Why on page SEO is considered important for ranking high
It is one of the most important techniques used to get high ranking and running successful SEO campaigns
What is on page SEO: it is what is known as optimizing your website to get high ranking in the search engines result pages
It focuses on both technical SEO such as titles, descriptions, URL and the content of your page, the ultimate goal is to speak the language of search engines and provide a better understanding for crawlers to be able to understand the context and meaning of your content
The quality of your content is very important so when your content is considered good ??
1- when you don’t try to rewrite or copy existing articles
2- your content must be published on your website first so avoid publishing content you published on other websites
3- if you posted a video try to add a text describing this video
4- make sure that your content is useful and add value to your website
5- rely on long articles as they tend to rank higher
6- if you are answering a question make sure that your answer is justified
Try to add titles and descriptions that serve the purpose of your website and that search engines are going to understand so they can understand what the page is about and based on their understanding and other factors they are going to rank your page
Then it is necessary to find out what search engines users are typing in the search box and try to create your content based on that, after identifying your target keywords you should use these keywords in your titles, descriptions and content of your page so that you make your content more relevant
Your page needs to be formatted correctly and properly so make sure that it is readable
Images are very important for your page presentation as they make the page more interesting and easier to understand but also try to maintain your page loading as pictures tend to add more loading to the page
Try to optimize your URL that includes URL optimization and URL structure
URL optimization can be done by making your characters less than 255 and using hyphens to separate different parts
URL structure by making sure your page is grouped into categories to help search engines find what they are looking for easily
Making sure your website is linked to other pages as when search engines find a page with links they will go and read those pages too, it is also considered a way to tell search engines what your most important pages are, it is also used to increase the user spending time on your site
Taking into account that your website loading speed and that it is mobile friendly so you must make sure that your website is loading faster that is not only good for SEO but also for better customer usability
Try to make sure that your website is mobile friendly and try to fix any potential problems and make sure that everything is displayed correctly
Comments are also very important because they are considered the indicator that people like your content and interact with your page
If you are running a small business sometimes all you need is on page SEO then you go offsite